The demise of photography on instagram
In the ever-evolving world of social media, Instagram has been a hub for creative expression, especially photography. However, many have noticed a shift in the way photography is received and appreciated on the platform. What happened to the days when a stunning landscape or a carefully composed image could stop a scroller in their tracks? In this blog post, we'll explore the reasons behind the changing landscape of photography on Instagram and how photographers can adapt to this evolving ecosystem.
The Problem: Photos vs Photography Most people on Instagram aren't photographers, yet they regularly post photos. The difference lies in how photographers and non-photographers perceive images. Photographers notice composition, lighting, and sharpness, while the average person may see a beautiful location but quickly scroll past if there's no engaging activity. The key is to make your photography relatable to non-photographers. Add context through carousel posts, tell a story in the caption, and make your images more approachable.
It's Not New Anymore The initial allure of Instagram was the chance to see captivating images from exotic places. However, as these same images have been reposted repeatedly, they lose their impact. While it's essential to enjoy and share your experiences in beautiful locations, consider presenting your images in a way that offers a fresh perspective. Show the behind-the-scenes and the "Instagram vs Reality" to appeal to both photographers and non-photographers.
The Emergence of AI Imagery As Instagram evolves, AI-generated imagery is becoming more prevalent. This trend might push traditional photographers further to the periphery. People stop to look at a photo because it shows them something they haven't seen before. AI-generated content, though not inherently bad, is unique and unfamiliar to most, making it an attention-grabber. To stay relevant, photographers may need to adapt and differentiate themselves in new and innovative ways.
Photography Is Easier Than Ever The accessibility of high-quality cameras and user-friendly editing tools has made photography more accessible. Anyone with a decent camera and some basic knowledge can capture great shots. Consequently, Instagram is flooded with photographers, making it challenging for individual images to stand out. To thrive on the platform, photographers need to focus on developing their unique style and storytelling.
Instagram Is About Connection Instagram's core purpose is not just about uploading images and garnering likes. It's a platform for connecting with others and discovering common interests. People are interested in you and your experiences, not just your photos. Sharing personal stories, discussing your journey, and connecting with like-minded individuals will help you build a dedicated following over time. Instagram is a place to share your passions, and those who resonate with them will eventually find you.
The decline of photography on Instagram isn't solely Instagram's fault; it's a result of evolving user behavior, content saturation, and the rise of AI-generated imagery. To adapt, photographers need to make their work relatable, showcase the personal side of their journeys, and embrace the changing landscape of visual content. Remember, Instagram is a platform for connection and discovery, and by focusing on what you're passionate about, you can build a meaningful and engaged following. So, keep enjoying your photography journey and sharing it with those who care about more than just the photos.
